Welcome to the United Arab Emirates

BSH Home Appliances FZE is a subsidiary company of the BSH Bosch und Siemens Hausgeräte GmbH, a group with worldwide operations, which posts annual sales in excess of 8,8 billion euros.

Founded in 1967, as a joint venture between Robert-Bosch GmbH, Stuttgart, and Siemens AG, Berlin and Munich, BSH offers major domestic appliances, consumer products and domestic technology. The last ten years have seen BSH grow at a dramatic rate. Starting with 13 production sites in three countries, it has expanded its activities to encompass 43 factories in 14 countries in Europe, the USA, Latin America and Asia. Including its worldwide network of sales and customer service companies, BSH now encompasses over 70 companies in 43 countries, with about 39,000 employees. The group headquarters are located in Munich.

BSH Home Appliances FZE was established in 1998 in the Jebel Ali Free Zone, Dubai, and represents the regional Headquarters Middle East and North Africa. It is responsible for marketing in the entire Middle East Region (except Israel) plus Iran, Pakistan, Afghanistan and Bangladesh as well as the North African countries. With the local presence in Middle East and North Africa, BSH is able to respond to the individual market requirements of the region much more rapidly and can realize a high level of customer support in these emerging markets.
BSH Home Appliances FZE offers a wide range of premium home appliances: washing machines, dryers, refrigerators, freezers, dishwashers, cookers, hobs, hoods, ovens and professional small appliances from vacuum cleaning to food preparation, from coffee machines to personal care.

With the competence of our professional local sales partners committed to the brands Bosch, Siemens, Gaggenau and Neff- BSH Middle East, could quadruple the turnover in the past five years with a continuous customer focus, winning prestigious real estate projects and becoming a benchmark for Top Class Service and innovative product solutions in the retail and project business.